Important: Why you should keep your old domain
I recently changed my business name from EG Media Co. to Launch With Erika. Why? Well that’s a whole other story and that’s not what you’re here for. I’ll save that for another post 😉.
Any who although I did change my business name, I’m still keeping my old domain for probably forever and you should too (well depending on how old your business is).
If you’re fairly new, I would say less than 3 months or so it might not be such a big deal if you didn’t create too much content using that domain.
But if you have been running your business for a while you might consider keeping your old domain. Especially if you’ve created a mass amount of content to that domain name.
Getting rid of it could be detrimental to your business and will seriously hurt your SEO and cause your users serious usability issues. The thing is that if you’ve been creating content through that domain name your content links are somewhere in the cyber web’s aka Google. If you all of a sudden change domain names and get rid of your old one Google will consider those links broken. Google doesn’t really sweat it when it comes to broken links but the people who were interested in your content will get nowhere with those broken links.
For example, I have a ton of content pinned on Pinterest using my old domain name. If I were to dispose it then people that were interested in that pin would not be able to reach the content.
In other words, those links are stuck there.
Things you can do to avoid this:
1. Obviously keep your old domain
2. Reroute your old domain to go to your new domain
Note: If you’re thinking about changing any URL slugs you should look into creating 301 redirects. Read more about it here.
If you’re simply changing your domain name, make sure you make your new domain the primary domain. If you’re a Squarespace user you can simply go to Settings > Domains > click on the new domain > Make Primary Domain.
Another reason why you should keep it and very important at that, is because if you ditch your old domain someone else can buy it and if you’ve worked really hard to create content using that domain then you’re stuck with nothing and it might cost a lot to get it back, if that’s even an option.
You don’t want your old domain to end up in the hands of the wrong people.
If you’ve made a name for yourself and people recognize your website, then it’s most likely going to take them some time to adjust to the change. It doesn’t matter if you’ve already made the announcement that you’re changing domain names. People forget things and most people don’t like change which takes them time to adapt to the new name.
In the end it’s smart to keep your old domain although it might cost you some money.