Why Squarespace is the best website platform for busy entrepreneurs

Why Squarespace is the best website platform for busy entrepreneurs by EG Media Co. | Squarespace, online business owner, creative entrepreneur, creativepreneur, website platforms, busy entrepreneurs, squarespace web designer, DIY squarespace, squarespace designer

If you’re a business owner/entrepreneur, you know that the last thing you want to be worrying about is your website. Having to hire a web developer to make some minor fixes and then having to wait three weeks for a response because they’re on vacation. 🙄 Who can relate?! What a headache. Squarespace is the best website platform for busy entrepreneurs because it cuts the middle man out of having to hire a web developer to make sure your website is updated. I want to explain a few key reasons why Squarespace is the best website platform for those who are just too busy running their business.

1. USER FRIENDLY

It’s for this exact reason that I use Squarespace to design my clients’ websites. Once the web design process has come to an end I make sure I show them the ins and outs of how to navigate their website. Using a quick video on Loom I show all of my clients how to edit their pages; which includes how to add a new block, how to add/delete photos, how to add text etc. I also take the time to show them how they can start adding blog posts and all the settings involved in doing that. Blogging has never been easier and with Squarespace you can make sure you are able to find all of your blog posts in one place. Even if I didn’t make that video tutorial for my clients it would still be extremely easy to find how to do everything around the website. If you’re a beginner and don’t know anything about websites, Squarespace has got you covered.

If you’re looking to change some styling options for your website, you can easily go under DESIGN > STYLE EDITOR. Through the Style Editor you’ll be able to change the font, font color, padding on your site and more. Looking for the different styling options for your website is extremely easy to find through Squarespace.

2. ROOM FOR GROWTH

Are you someone that has a 5-year plan laid out for your business? Do you feel like you could easily outgrow your website in a couple of years? If you’re a business entrepreneur, you should have answered yes to both of those questions. I’m not going to get into details as to why you should have answered yes to those questions but basically having your website on Squarespace allows your website to grow with your business. How you ask? Well, because it’s extremely user friendly and Squarespace is always updating it’s features making it easier for its users. Also if you possibly wanted to revamp your whole website that couldn’t be any easier with the wide variety of templates they have available.

3. EXTREMELY ORGANIZED

Have you ever tried to go through the backend of a WordPress website? Just thinking about it gives me a headache. 🤦🏻‍♀️ How do you even navigate that thing? It’s so hard to find where your pages are. If you haven’t seen the backend you’re in for a treat. It’s so organized and everything is laid out depending on what you’re looking for. Your pages are clearly visible, and you are able to easily click on the page you’re looking for and make changes if you wish.

Squarespace Main Menu

4. SECURE SITE WITH HTTPS & HSTS

Squarespace makes it extremely easy to make sure your website is secure. It doesn’t matter which plan you purchase, all Squarespace users can count on having their SSL certificate already enabled. Having your website automatically secured saves you precious time instead of having to install a plugin or possibly having to purchase an SSL certificate because the web hosting platform you’re using doesn’t offer it. 😩

To set up HTTPS & HSTS visit settings > security & SSL > check both 'secure (preferred)' and 'HSTS secure.'

5. ANALYTICS

Are you looking to track where your visitors are coming from and if you’re advertising methods, say through social media are working effectively? Squarespace has an Analytics tab on its main menu. Clicking on the analytics tab you’ll be able to find a whole new perspective on your website visitors, what content is the most popular, what page is the most popular, where your traffic is coming from and more.

As an online entrepreneur having your analytics be easily accessible is extremely important because it allows you to make changes instantly and integrate new tactics if needed. With WordPress and other website platforms sometimes, it can be extremely hard to get ahold of your analytics and many times you have to outsource it having to pay extra for someone to decode your analytics.

Squarespace Analytics

6. GREAT CUSTOMER SUPPORT

If you’re still having some trouble with something on your Squarespace website, you can easily contact their customer support and have peace of mind that you’ll get a very quick response. Their customer support is second to none when talking about website platforms. They make sure that your questions and concerns are answered. Something I also love about Squarespace is that they have a whole plethora of questions answered and video tutorials for people to refer to.

If you’re a busy entrepreneur Squarespace will be the best choice for your business. Everything is extremely accessible and if any questions arise you can easily use one of their many Squarespace Help blog posts and video tutorials or easily contact their customer support. For busy entrepreneurs debating on which platform to choose I would still suggest doing a cross comparison and find the pros and cons of each website platform. I personally have seen some of my clients switch over to Squarespace from WordPress because of how user friendly it is for people not familiar with websites at all. If you have any questions regarding why Squarespace would be the best choice for you please feel free to email me at hello@egmediaco.com.


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