Why I’m only focusing on two social platforms to grow my business
Every day we get overflowed with a surplus of information that is out in the internet. It’s easy to get overwhelmed with all the information flowing around. As a business owner the last thing you want to be doing is wasting your precious time getting sucked into the black hole that the internet takes you in (guilty as charged🙋🏻♀️). There’s information everywhere and about anything you could possibly think of.
I found myself wasting so much time trying to read about what social media platforms I should be focusing on for business growth purposes. I’ve read hundreds of opinions on the different social media platforms that are suggested by users. I found myself getting pulled in all directions with all the different opinions that were out there that I hit a plateau.
I made a huge mistake on trying to focus on all of them at once and let’s just say that I didn’t really get far with that. I’m not here trying to convince you on why you should focus on my two favorite platforms. I’m simply here telling you to make a decision and stick with it, don’t try to do it all.
One word. Productivity. As an online entrepreneur I’m still in the stage where I’m doing #allthethings for my business on my own. I can’t possibly give attention to every single suggestion that I read on the internet and if you’re in the same boat as me you probably don’t either. The reality of it is that whatever worked for one person, might not work for you. So, don’t get so caught up with one social media platform because you read that it brought in #allthesales for one business owner.
Let me hit you with some stats.
The average human retains 10% of what they read on a daily basis. I knew this statistic was really low but wasn’t sure what the percentage was. So, thanks Google. AND hear this, 20% of our efforts in marketing our business brings in 80% of the revenue. I know you’re probably like “OK, and Erika?!?”
I’m trying to make a point here so bear with me.
Look at it in your audience’s stand point, if we only retain 10% of the information, we see do you really think your audience will even grasp any bit of the little efforts your putting in trying to focus on all social media platforms?
I would highly suggest choosing 1-2 social media platforms to focus on and putting your efforts to leverage the abilities of those social platforms for your business.
It’s working for me and I’m finding myself less stressed trying to figure out what content to put out there because I’m focusing my attention on two platforms only.
What two platforms do you focus on? I’m still curious.
For you curious cats out there, the two platforms I focus on are Instagram and Pinterest. I find that many of my clients are on those two platforms and I know that for a fact because I have booked clients who have found me on there!
There you have it! Don’t feel obligated to put into effect every opinion you read out there. As your business grows you will realize what platforms are most beneficial for you and your business. This all has to do with your clients and where you see them spending the most time in.
Hey there, I’m Erika!
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