Why branding is so important
Many of you have been there. We think that rushing through the branding process is no big deal. So you brush it off to the side and focus on what's really important. Right?
So you start doing what's "really important" and realize that your brand isn't resonating with your target audience. Or you realize the horrible colors you decided to go with are making your brand look bland and inconsistent.
I'll be honest with you, when I was first starting I made the same mistakes. I was desperate to launch my website and skipped some steps along the way and had to pay the price later.
It is extremely important that you really hone in in defining your brand before you put your name on it. Some key factors to take into account before you start creating a brand for yourself is following a creative brief.
A well-thought-out creative brief includes the ins and outs of your business. It is sort of like a blueprint that will help you, or whoever is designing your brand, understand the overall strategy and goals for the project.
Once you have this completed you can move on to really creating the most fitting and visually pleasing brand for your business.
Creating a clean and well-thought-out brand will help you resonate with your clients. Your brand is your story and it is there to create a customer experience.
Your brand is really the way your clients perceive you. Having a well thought-out-brand will set you apart from your competitors as well. It also helps create clarity and provides focus, you know who your target audience is, you know what they like and don't like.
The best branding is going to be genuine and is going to resonate with other. So be sure you are following the right steps to create a brand you and your clients will love!