What to do when you change your business name
If you haven’t noticed yet, I changed my business name. Which means new domain, re-registering my business with my county, and a whole lot of other fun stuff (NOT!). I made a list of everything I had to do in order to make it official. I set aside one day in my week to take care of everything I had to do, and I pretty much got everything done except for one or two things.
I was trying to find a list of things that I needed to do when you change your business name and I couldn’t find one! I’m sure your list might look a little different than mine depending how far along you are in your business but if you’re looking for some guidance, I believe this list could be of big help.
1. Register new DBA
I’m in the States so this is something I need to do to let my county and the IRS know what I’m doing business as. You also need a DBA if you want to open a bank account in your business name as well as receive payments.
It sucks that you have to do this again because it does cost money to register once again with the same pesky fees. State law also requires you to publish a statement within 30 days of filing in a newspaper in your county. In which your new business is published once a week for four consecutive weeks. Not sure if this applies to other states as well but I know in California this is required by law.
2. Change your domain name
This is an obvious one but there’s a lot more you need to do once you change your domain name. Since I use Squarespace as my web host and domain name provider the change was pretty easy. All I had to do was purchase the new domain name and make it the primary domain. I kept my old domain and will be renewing it for SEO purposes. A lot of my blogs and other links on Google are connected to my old domain so I don’t want those to be sending people that click on them into an abyss instead I’ll be redirecting that old link into my new domain with the same page URLs.
3. Tell Google you moved
Once you’ve bought your domain and got everything set up you want to make sure that you’re telling good ol’ Google that you’ve moved. You need to submit a change of address tool. You can go to your Google Search Console (use the old version) and click Change of Address. Notifying Google that your domain name has changed is a must if you want to lower the rates of your SEO being affected. Once you do that make sure you add your sitemap of your new domain as well as have Google Index your new domain.
4. Changing your G Suite Email
This one was a tedious one because I had to dig around to figure out what I had to do. I’m going to explain what to do if you are a Squarespace user because that was my particular experience. First go to your Admin settings in your G Suite you can find this if you click on the Google apps (the squares) in the top right corner next to your photo.
Once you’re there, click on domains and click add/remove domains. Add your new domain and make that your primary domain, don’t delete your old domain. Once you’ve done that G Suite will ask you to verify the domain in Squarespace and will provide a link to do so. Go back to Squarespace and click on Settings > Domains > New Domain Name > Advanced Settings > Under Add Presets select G Suite Verification > enter the link that G Suite gave you > Click Add.
You must also add the Mail MX records so stay in the advanced settings of your domain and once again under Add Presets select G Suite and click Add. This is pretty much to let accounts you’ve registered with using the previous email are being notified that you’ve changed email addresses. It’s like if you were notifying your bank that you changed addresses so your mail could be redirected to your new address!
Once that’s done, go back to your Admin console in G Suite and select “Users” hover over your name and a pencil should pop up that says “rename user” click on that and select your new domain username for your G Suite account.
Once this is done your emails from your previous email address will be forwarded to the new one!
5. Change Email and Domain name in all your accounts
This was a little time consuming but not too bad. I made a list of all accounts that I had to change my email as well as my domain name such as my Instagram, Facebook, Acuity, Asana, Loom, And.co, MailChimp, Later, Evernote, Tailwind, Pinterest and so on.
6. Reclaim your website on Pinterest
In order to receive analytics for your Pinterest Account you must reclaim your website. I couldn’t find a way around claiming my new website without disconnecting my old domain name which sucks because I lost my analytics but once I added my domain name, I reconnected it to Pinterest through Squarespace (go to Settings > Connected Accounts > Connect Pinterest). I also updated everything on my Pinterest account from my email to my username, my business name etc.
You also want to make sure you’re changing the name of all of your board to reflect your new business name as well as your board covers if they have your current URL. I’m going to slowly do this task because it pretty tedious and time consuming.
7. Change Facebook Page Name
This one should have been a piece of cake, but Facebook decided not to approve my new business name because it deemed it deceitful (lol). I appealed their response and now I’m just waiting to hear back from them, crossing my fingers that everything goes smoothly.
8. Tell IRS that you’ve changed your biz name
Depending on what you’ve registered your business as you must follow different steps. Here’s the IRS page that could help you with what you need to do in order to notify them of the change.
9. Change your Business Accounts
If you’ve opened any business accounts, you’re going to want to go to your bank to let them know that you’re no longer running your business as your old name and show proof of the new name (at least that’s what I had to do).
That’s pretty much all I had to do in order to make my new business name official. I’m hoping and crossing my fingers that my SEO isn’t affected tremendously but it’s a gamble so now I gotta wait and see!
Now onto rebranding my business and revamping my website!