What is a Moodboard and why is it important? + Free Custom Moodboard Templates!
What is a moodboard?
A moodboard is also known as an inspiration board that helps you visualize what your client wants and the feel that they are going for in either their brand or web design project. For the most part moodboards are digital collages of inspiration to convey the mood of a particular brand or website. I use Adobe Photoshop to create my moodboards, but I know that you are also able to create moodboards through Canva. There are no limits with what you can include in a moodboard essentially, it’s what catches your eye depending on the visual direction of the project.
Why is a moodboard so important?
As a graphic designer you want to make sure you’re understanding your clients vision. I can’t think of a worse scenario than your client disliking what you have designed for them because you both had different ideas of the feel and visual direction of the project. By creating a moodboard it allows you and your client to be on the same page about the direction of the project before you begin designing anything! Don’t make this mistake, it will save you a ton of time in the end.
A moodboard is also important for you to start thinking creatively when you’re about to begin a new design project. It allows you to visualize what you could potentially create with the moodboard in hand. Instead of getting analysis paralysis and staring at your computer screen waiting for inspiration to pop up, a moodboard will help you get going!
I can’t even say how many times my clients have asked for a clean, classic and simple website. Do you have any idea how many websites you can create that exude clean, simple and classic? There are so many different combinations! So by creating a moodboard I can find inspiration and get feedback from my clients to make sure it’s aligned with their vision.
Having a moodboard at hand also allows you to make sure you’re staying on brand with the aesthetic that your client is envisioning.
My process when creating moodboards:
So what’s my process when creating moodboards for my clients? Every time I start a new branding project or web design project I always require my clients to go on Pinterest and create a secret board where they will save no more than 10 photos that inspire them, in relation to the style and feel they’re going for. I ask for them to add me as a collaborator.
How to create a secret board on Pinterest:
Click on your Profile on the top right corner. Scroll to the bottom of your profile and click “Create secret board”
How to add someone as a collaborator:
Click on your secret Pinterest board and in the top right you should see a circle icon with a plus sign and a person.
Why Pinterest? Pinterest has all kinds of amazing photos on there you can find about anything that inspires you. It’s a great platform to search for design inspiration.
Once they add me to their secret Pinterest board I can get started with the visual direction of my moodboard. Look for similarities in your photos or your client’s photos and define the feel of the photos that were saved.
Get to creating your moodboard! Keep in mind that a moodboard is something that you can refine to make sure that it is on brand with what your client is envisioning nothing is set and stone!
I hope this blog helped you understand the importance of moodboards and if you don’t have this step in your design process I would highly recommend adding it as soon as possible! It allows you and the client to be on the same page in regard to the direction of their project. I have added some custom moodboard templates that I created myself just enter your email below and you'll be receiving these in your inbox in no time! These templates are only good for Adobe Photoshop. Enjoy!