What content is needed to create a high-converting Squarespace website?
Hey everyone! My name is Erika and I am the creative owner and designer of Launch with Erika For those that don’t know me I am a Squarespace Website Designer based in San Diego. I love creating websites through Squarespace because it’s extremely easy for my clients to navigate once the web design process has ended. If you’re here you’ve probably already done your research and chosen Squarespace to be the home for your website.
We all know that creating your own website is no easy task. There is a lot that goes into it from the right photos, the copywriter, and making sure your website is overall cohesive.
For those that are attempting at creating your own website through Squarespace, this is for you! I want to start from the beginning and explain the exact content that is needed for a high-converting website.
The first step that you need to do before starting your website is choosing your business name which will become your domain name for your site. If you’ve already done this step great if you haven’t you’re in for a treat. Choosing a name for your business can be one of the hardest things you will do when starting. It’s a long-term commitment to stick to one name and many of us aren’t prepared for that. 😂 I’m embarrassed to say that when I was just starting it took me a good two weeks to think of the right business name. If you’re having trouble with this head on over to my blog where I talk about how to choose the right business name.
During this process of choosing the right business name make sure that you’re cross checking on Squarespace’s domain name search to see if the name you’ve come up with is available. The last thing you want to do is to come up with the perfect business name to only find out that it’s not available as a domain name.
Once you’ve chosen your business name and crossed checked to see if it’s available as a domain you can start getting into the fun part of designing your logo or getting it designed. For your logo you want to make sure that you’re not overcomplicating it. Keep it simple and clean, something that will grow as your business grows. Keep in mind that your logo will be one of the first things that will be seen so make sure you love it.
Your homepage will be the one of the most visited pages on your site so make sure that you’re adding the right content to attract your clients. On your homepage you should add one to two sentences that describes what you do and who you do it for. It’s extremely important to make sure you’re adding keywords that you want to be found under because this will also help with your overall SEO ranking. Anyone that visits your homepage should be able to know what you do right off the bat so be clear and don’t over clutter your homepage with words.
For example, on my Homepage you can see that it says:
“Squarespace Website Design + Branding for Creatives” and below that I explain “EG Media Co. by Erika is a Squarespace Website Designer and Branding Studio for creative entrepreneurs and small businesses.
HIGHLIGHT WHAT YOU CAN DO
Something else that is extremely important to have on your Homepage is giving your website visitors and potential clients the benefits of working with you and how you can do it for them. Understand that these users could be potential clients who are looking to see what you can do for them! As a Squarespace Website Designer, I want to make sure my clients know that I am able to take that stress off of their hands of designing their website with my 2-week website launch.
LINK YOUR ABOUT PAGE
You should be including a quick professional photo of yourself on your homepage with a small blurb at the bottom describing who you are as well as a link to direct your viewers to your About page.
LINK TO YOUR SERVICES PAGE
Using a photo, quickly list the services or products you will be offering and make sure you’re linking the photo to your services page.
4. SQUARESPACE ABOUT PAGE
Your about page is a pretty important page on your website. Let’s be honest though your about page is typically not about your hobbies and what you like to do on the weekends it’s more about showing your potential clients what you can do for them so be sure to sell yourself here! Be sure you’re explaining the benefits of working with you, the value you provide and why they should hire you. Of course, you should be showing your personality on here as well but don’t get sidetracked, tie it back to how it can benefit them. Also, be sure to add a professional headshot photo of yourself to keep your website looking professional.
At the end of your about page you should include a link to your Services page because at this point you should have explained why it would be a mistake not to work with you! 😉
5. SQUARESPACE SERVICES PAGE
Your services page should be a detailed overview of what kind of services you provide and your packages. You should also show your clients what is included in your packages and set basic client expectations.
For example, on my Squarespace Website Design services page I explain that it’s a two week web design process but I also include that this is dependent on the clients ability to communicate throughout the process and to review designs. I also have a dropdown FAQ’s tab that clients can refer to. One of the most asked questions for me is “How does payment work?” so I briefly explain that there.
Don’t forget to include on your services page how a client can book a consultation with you or book a call with you directing them to your contact page would be the best bet.
6. SQUARESPACE PORTFOLIO PAGE
Even before someone takes the next step of contacting you they are most likely going to check out your Portfolio page to make sure that you have the adequate skills of what you say you can do. Your Portfolio is a strong selling point to your potential clients because they will be able to see the results that you’ve created so be sure you are showcasing your best work.
You want to make sure you’re using nice images to showcase your portfolio pieces as well as the process of how you got there. I like to be extra detailed with each of my portfolio pieces explaining everything from the beginning to end. Since I do Squarespace Websites I make sure I link my client’s website, so they can take a look at the final product as well. On my portfolio page I also make sure I add my client’s testimonial.
7. SQUARESPACE CONTACT PAGE
Every website should have a contact page and easy to find one at that! I can’t say how many times I’ve been on a website scouring for the contact page, it’s a nightmare! Your contact page should include a short welcome text, hours available, your turnaround time to responding and a contact form that potential clients can fill out. I love that in Squarespace you’re able to customize your contact form to your liking, so I’ve added a few custom form fields that allow me to get as much information from a potential client as possible.
Check out my Contact page here.
There you have it! These are some of the most important pages that you should have on your website. Of course, every website is different, and some are more complex than others, but these pages are pretty standard for every website. If you have further questions regarding your website be sure to contact me or if you’re still searching for a Squarespace Website Designer get in contact with me at email@example.com