The software I use for my brand and web design business
You all know I like to share my business secrets with all of you. For the design side of my business I use a certain software in order to create logos, images, blog post graphics, e-books, pdfs and so on. So what is the software you ask? I use Adobe Creative Suite and use three apps for my business. My top three are Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. I find Adobe Creative Suite to be the most useful when crafting logos for my clients, it doesn’t limit me like other software programs out there (Canva) and it allows me to unleash my creative mind in order to craft the logo that my client has in mind. Adobe Creative Suite is a very useful tool and I highly recommend subscribing to their software if you’re considering doing anything related to graphic design. I have their monthly subscription and deem it worth it for the price which is $52.99 a month or if you’re a student you’re in luck! You’re able to qualify for their special offer of $19.99 a month. Enough talk about Adobe Creative Suite, let’s dive in a little deeper and explain what I use each one for.
1. Adobe Illustrator:
Adobe Illustrator is great for crafting logos. After I’ve made a couple of logo sketches I tend to upload the photo onto Adobe Illustrator and from there I will start crafting the logo using the tools within the software. I also love using Illustrator to create my blog post graphics as well as any social media graphics. You’re easily able to create vector images without them being pixelated which is very important when crafting a logo for clients since they’ll most likely be using that logo throughout their business.
2. Adobe Photoshop:
Photoshop is great if you need to create an image in JPEG, PNG or PDF format. I tend to use Photoshop when I’m creating social media graphics such as my Pinterest cover boards, Facebook covers and YouTube. I also use it to create my blog graphics as well as moodboards for my clients. Of course, Photoshop is mostly known to be useful to edit images, which allows users to manipulate, crop, resize, and correct color on digital photos.
3. Adobe InDesign:
Adobe InDesign is great for creating e-books, pdfs, interactive pdfs, workbooks, worksheets and more. I love creating interactive pdfs for my subscribers. It is used by many to create a plethora of print projects, as well as digital publications. You’re able to create printed projects such as brochures, flyers, posters and more. You’re able to create multi column pages with text and graphics using InDesign. For example, in one of my previous blog posts I created an interactive pdf where I shared an in-depth SEO checklist for your Squarespace Website.
If you’re an aspiring graphic designer or are thinking about starting a brand and web design business I highly suggest investing in this software. There is a learning curve to Adobe Creative Suite, so I suggest playing around with it and getting familiarized with the tools. I’ve also taken courses from Udemy to get more familiar with the tools.