The meaning behind my branding

The meaning behind my branding Blog Post by EG Media Co | Design tips, branding, branding tips, color palette, moodboard, moodboard monday

I’ve explained in the past how important branding is for your business. It allows you to be consistent, stay true to what you stand for and most importantly it will allow you to connect with your ideal audience.

I have to admit that when I was first starting out I didn’t know too much about branding (trust me, I’ve come a long way). There was absolutely no consistency whatsoever I didn’t know who I was targeting, and my brand was just way off to what I loved and what I stood for.

Once I sat down to really think about what I wanted to do with my brand and who I wanted to connect with I was much more aligned with my goals and my business.

I’ve always been passionate about the beauty industry which includes makeup and skincare. I’m a true believer in “if you look good, you feel good” and that for me is makeup and skincare and dressing nice of course. 👠 

In order to merge both of my passions of beauty and website design I decided that I would cater to female entrepreneurs. I’m not ready to niche down to exclusively working with female entrepreneurs in the beauty industry so for now I cater to any and all female entrepreneurs.

Once I had my target market identified I decided on my brand colors. Your brand colors are extremely important due to the meaning behind each color. Brand colors also help you niche down to a more identified target audience within your chosen target market.


How to create the perfect color palette

For example, I chose my color palette to be hues of light pink and beige. Since my overall target market are female entrepreneurs I know that not everyone in that market will be attracted to my girly vibes. I know that most people in the beauty industry (not all) will be, and that’s the direction that I want to go in. That’s not the only reason why I chose hues of light pink and beige, my favorite color has always been pink, so my brand colors also bring part of my personality into my overall brand.   

Once I got aligned with my goals and discovered who my target market was is when everything started to fall into place. I have a clear direction of what I’m doing and who I’m doing it for. It’s truly motivating when you see that your target market is actually reaching out to you to because they’re interested in working with you.

It's also a lot easier to come up with content for your social media accounts once you have a consistent brand. For example, on my business Instagram you will find anything related to makeup and skincare that allows me to stay on brand with my overall look. Consistency is key, don’t sway too much from your brand colors as that can hinder you from reaching your target audience.

Need help identifying your brand?

If you’re looking for direction on how to go about with your branding I’ve written several posts about branding in the past  


Why branding is so important

Finding your brand identity with a Free Guided Questionnaire