Posts tagged marketing
How to integrate your social networks to reap the most benefits for your business

While in university I studied Marketing emphasizing in Integrated Marketing Communications. For those of you not familiar with Integrated Marketing Communications or IMC for short, it is simply ensuring that all forms of communications used for promotional tools are linked together so that they work together in harmony.

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Why email marketing is so important

I know many of us put email marketing on the back burner because “it’s complicated”, or we simply don’t understand the intricacy that is involved with having email marketing for your business. But every business owner and aspiring entrepreneur needs to have email marketing as part of their marketing strategy. People don’t ever just stop checking their email, it’s just not the case. In most cases it’s the first thing that people check in the morning. I want to explain a few reasons why email marketing is extremely important.

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