A moodboard is also known as an inspiration board that helps you visualize what your client wants and the feel that they are going for in either their brand or web design project. For the most part moodboards are digital collages of inspiration to convey the mood of a particular brand or website.Read More
Are you choosing the right colors for your brand? Creating a color palette is not an easy task you want to make sure you’re choosing the right colors that will attract your ideal audience and connect with your brand. The psychology of color in branding plays a powerful role for your business.Read More
Have you been trying to find your brand identity but you’re stuck with what elements you should be considering in the process? If you’re trying to develop your brand from scratch you know it’s not easy!
Why is having a well defined brand identity important?Read More
It seems like an obvious question to answer but some people still don't believe in websites. WHAT? You're probably asking yourself if you read that right. Or you might have a website but it is less than what you envisioned it to be and it is not aligning with your brand and what you stand for but you don't have time for it because well... you're too busy running your business.
Running your own business is no easy task but that doesn't mean you should shrug off having a stellar website! In today's world most people will Google you before contacting you to find moreRead More
If you're reading this you're probably stuck on which platform you want to choose. I was also there stuck trying to research the benefits of each platform. I wanted to be able to design a beautiful website without having to do too much Custom CSS and that's exactly what Squarespace was able to provide for me. I want to share with you all some of the reasons why I chose Squarespace over WordPress.Read More
As a business owner I find it vital to set goals. Setting goals gives me a long-term vision and short-term motivation to keep pushing through. I need to be able to track my progress. What I have gotten done, what I need to do and what I need to improve. I want to share with you four reasons why goal setting is so important.Read More
Many of you have been there. We think that rushing through the branding process is no big deal. So you brush it off to the side and focus on what's really important. Right?
So you start doing what's "really important" and realize that your brand isn't resonating with your target audience. Or you realize the horrible colors you decided to go with are making your brand look bland and inconsistent.Read More