Posts tagged audience
The meaning behind my branding

I’ve explained in the past how important branding is for your business. It allows you to be consistent, stay true to what you stand for and most importantly it will allow you to connect with your ideal audience.

I have to admit that when I was first starting out I didn’t know too much about branding (trust me, I’ve come a long way). There was absolutely no consistency whatsoever I didn’t know who I was targeting, and my brand was just way off to what I loved and what I stood for.

Once I sat down to really think about what I wanted to do with my brand and who I wanted to connect with I was much more aligned with my goals and my business.

I’ve always been passionate about the beauty industry which includes makeup and skincare. I’m a true believer in “if you look good, you feel good” and that for me is makeup and skincare and dressing nice of course. 👠 

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The benefits of using Bitly for your business

I was introduced to Bitly not too long ago and I didn't realize what I was missing out on. As a business owner its important to know where your audience is coming from so it's crucial to have analytics that will help you decide what platforms are best for your business and content. For those of you who don't know what Bitly is; it's basically a link shortener. You paste a URL into Bitly and it will automatically create a unique shortlink. I want to share why having a Bitly account for your business is beneficial. Let's get started!

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