Reach more people by enabling shopping on Instagram through Squarespace
With new tools coming out from Squarespace all the time this is one that you don’t want to look over, especially if you have a product-based business.
Instagram is one of the most highly used social media platforms out there coming in second to Facebook. There’re still some distinct features that set the two apart when it comes to using it to your benefit, especially if you have a product-based business. If you have a product-based business there’s far more advantages, at least in my opinion, to be on Instagram than there is to be on Facebook.
Instagram is more appealing when selling products because of its visual nature and simplicity to catch people’s attention. Instagram’s simplicity is what makes it successful in grabbing people’s attention. The scrolling feature only allows you to see one post at a time which enables the onlooker to focus on one thing and one thing only, your post.
This is why it’s important to enable shopping on Instagram through Squarespace. You can expand your reach by tagging & selling your products through your posts. This is an amazing feature because it cuts several steps for the consumer, so they can easily click on your product and purchase right then and there. It’s essentially a one-stop shop because it can all be done without leaving the app.
Some things to take into consideration:
This feature is only available on the Commerce Basic and Advanced plans on Squarespace. Another thing is that shopping on Instagram is only available in certain countries, you can check here for a list of all markets. Also, shopping on Instagram feature is only available for physical products, digital and service products are not supported as of now.
You also must meet certain requirements in order to start selling your products on Instagram and if approved you will be able to do so. To see the requirements click here.
How can I start tagging my products on my Instagram posts?
Well, there are several steps that need to be taken in order to get this working properly. You can follow this thorough Squarespace Guide in order to start getting your products tagged on Instagram.
Check out the photos below to see exactly how your products can be showcased when you enable shopping on Instagram: