How to add your Facebook Pixel without having to upgrade Squarespace Plans

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If you’re not familiar with Facebook Pixel you should be. It’s a very powerful and free tool that you could use to see a more in depth look at how your Facebook ads are converting, to optimize ads, build targeted audiences for future ads, and retarget people who have already taken some kind of action on your website.

It’s absolutely amazing and kinda scary at the same time. You ever wonder why those shoes you were looking at online showed up on another website you happened to look at? Yep, those are targeted ads at it’s finest. Even when you click on a link you enable to ads to retarget you.

You could be using this tool to your advantage to target people that are interested in your services as well and convert them into clients.

If you’re convinced about Facebook Pixel and its abilities to get you the clients that you’ve been looking for then listen up, I’ll be showing you how you can add it to your Squarespace website.

If you’re on Squarespace you’ve probably seen that if you want to add your Facebook Pixel you must upgrade to their Commerce Basic or Advanced Plan – UGH! Right now, I only have the Business Plan on Squarespace, so I wasn’t able to use their feature. 

When I first saw this, I was bummed out because I thought there wouldn’t be any other way to get the juicy data that Facebook Pixel provides. There is a workaround though, which I’ll show you below. So, go ahead and create your Facebook Pixel anyways and follow the instructions.

Once you get to the images below go ahead and select “Manually Install Pixel Code Yourself”

**If you do have the Commerce Basic or Advanced plan all you have to do is go to Marketing > Facebook Pixel & Ads > Add your Pixel ID (choose to connect with the Partner Platform option).  

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Then it’ll tell you to locate the header code for your website and on step 2 it will give you your unique code to paste on your website header. Open up your Squarespace site and go to Settings > Advanced > Code Injection & paste your Pixel Code in the Header section.

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That’s it! Now watch how all the data rolls into your Facebook Pixel, if you have a Facebook Business Page it’s recommended you create a Business Manager where you can manage all of your data and Ad Accounts.


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