You’ve heard it plenty of times and as much as you’d wish it went away it’s not going anywhere anytime soon. I’m talking about email marketing. It’s *still* one of the most powerful tools we have for marketing our services or getting the word out there for something important. What other marketing tool will allow you to pop up in anyone’s inbox?Read More
I recently changed my business name from EG Media Co. to Launch With Erika. Why? Well that’s a whole other story and that’s not what you’re here for. I’ll save that for another post 😉.
Any who although I did change my business name, I’m still keeping my old domain for probably forever and you should too (well depending on how old your business is).Read More
If you haven’t noticed yet, I changed my business name. Which means new domain, re-registering my business with my county, and a whole lot of other fun stuff (NOT!). I made a list of everything I had to do in order to make it official. I set aside one day in my week to take care of everything I had to do, and I pretty much got everything done except for one or two things.Read More
With all the things that come with being your own boss sometimes it can be hard to have a clear picture of what you want and how you’re going to get it. In my almost first year as a business owner I’ve learned so much along the way. I truly do see this first year as a year of learning and growing. I had no idea what I was doing (which is ok!) but through trial and error I started implementing these little, or should I say big things that really shifted my mindset for the better and that’s when I started to feel more connected with my business, where I wanted to take it and how I was going to do it.Read More
As an online entrepreneur it’s me, myself and I and sometimes it can be easy to get off track and not get sh*t done because well hey I make my own schedule which is a blessing and a curse at times. After being in business for almost a year I’ve found a way to shift my mindset in order to be more productive by implementing a morning routine. Morning routines allow for fresh new starts to your day without hitting you with the busy tasks that await you.Read More
Every day we get overflowed with a surplus of information that is out in the internet. It’s easy to get overwhelmed with all the information flowing around. As a business owner the last thing you want to be doing is wasting your precious time getting sucked into the black hole that the internet takes you in (guilty as charged🙋🏻♀️). There’s information everywhere and about anything you could possibly think of.Read More
Blogging is such a powerful tool to get eyes on your website because ultimately, you’re offering free valuable content and who wouldn’t want that?
BUT…if you blog, you also know that blogging is hard and for those who do it, know very well that it is also VERY time consuming. Why put all that effort into blogging only to notice that it’s no longer relevant after one day?Read More
Instagram is one of the most highly used social media platforms out there coming in second to Facebook. There’re still some distinct features that set the two apart when it comes to using it to your benefit, especially if you have a product-based business. If you have a product-based business there’s far more advantages, at least in my opinion, to be on Instagram than there is to be on Facebook.Read More
Entrepreneur life is not all that easy and organizing yourself in the best possible way will save you lots of time and headaches. The fact that it’s just you makes it that much harder, at least for me. I was so used to someone looking over my shoulder making sure I was getting sh*t done. Now that I’m working for myself I have to holdRead More
Let me just begin by telling you that I learned the hard way and I want to write this informational blog post, so you won’t have to. It all started with an innocent URL change on the busiest pages of my website, my Blog. It was something that I didn’t think twice to do so I did it and it was the biggest mistake ever!Read More
As a new business owner, you will be very tempted to try to please everyone by being extremely accommodating and flexible. Although this shows exceptional customer service this can easily be a recipe for disaster. I’m not perfect, I’ve made a lot of mistakes that came from not setting clear expectations and boundaries with my clients. I’ve definitely learned from all of these experiences and will keep on learning as my business grows.
That’s why you should be setting clear expectations since the very beginning and stick to them.Read More
There is a lot of different hardships that come with starting an online business but in my opinion, one of them out rules the others.
I believe that the hardest part in starting an online business is the confidence level that you have of yourself. We are our own’s worst critic and even our own thoughts may get in the way from achieving our goals and dreams.Read More
1. DESIGNING TAKES TIME
Designing a website requires my full undivided attention. There’s a lot of preparation that goes before designing a website. Once those two weeks roll around I want to make sure everything is in place in order for me to fully focus on designing my client’s website.
Most of the time when I start a new web design project it’ll be a blank canvas. Meaning the client has compiled some website inspiration that they liked but that’s about it. It’s really up to me to play around with styling and customizing to create the style and feel they’re going for.Read More
There’s nothing more important to me than having a schedule that both my clients and I can follow. It keeps both of us organized and on the same page, that way there’s no miscommunication. If you’re an aspiring web designer having a CRM system in place can save you a lot of headaches, that way you and your clients will both have the same expectations on deadlines.Read More
So, you understand that blogging is absolutely crucial for your business, but you’ve been putting it off because you have convinced yourself that you are the worst writer on this entire planet. Yeah, my thoughts exactly except I’m talking about myself. First of all, I hated writing back in college, HATED it. I wasn’t good at it, it was time consuming and I simply sucked 😂. When I started my online business, I put off blogging for as long as I could. Except that no matter who I connected with or what I read was telling me otherwise. “You should have started blogging for your business since yesterday.”Read More
It’s been a heck of a ride these past 6 months. Where do I even begin?! From being scared out my mind not knowing where this journey would take me, to now where I can confidently say that I’m proud of how far I’ve gotten and happy to be where I am now. Becoming a full-time Squarespace Web Designer has brought me so much happiness, I feel so much more fulfilled knowing that I can work with amazing clients and bring their vision to life. With that said, it’s not always rainbows and butterflies (unfortunately) because as a service-based business you deal with people all the time so with that can come a lot of unfortunate situations. It doesn’t matter though, because everything becomes a lesson to be learned.Read More
Some say that the old way of advertising is dead; print, radio, TV, you name it. But there’s still one that stands true to its name and that has a charm to beat all the other forms of advertising, including the new ones.Read More