A Beginners Guide to using Pinterest!
When I was first starting out on Pinterest I didn’t even know where to begin. I knew you could pin and repin pins, but I didn’t know the power of Pinterest overall and how it could benefit my business as a whole. Pinterest is considered to work the same way Google does; as a Search Engine.
Pinterest makes it easy for you to connect your website and allows you to share your blogs or photos in pin style form. So that means that if you created something that interests people then your pin is most likely going to pop up at the top of the list. What does that mean and how does it benefit you? Well, you see if your pin is being repinned that means that the number of impressions is going up and you’re reaching a wider audience. Being able to click on the link to read further is extremely beneficial because that means more web traffic which increases your overall Google ranking as well as the possibility to get more clients! Win-win 🎉👏🏼
So how exactly do you go about making sure you’re getting the most out of your Pinterest Profile? There is a few key crucial steps you should be doing to make sure you’re taking advantage of all that Pinterest has to offer.
Let’s Begin! The steps below are assuming you already have a Pinterest account for business if you don’t it’s very easy to do! Go to business.pinterest.com, and click the red 'Convert your existing account' button. Follow the rest of the steps and you should have a business account in no time. Once you’re done head over to your profile icon in the top right corner and click settings. This is where we will be spending most of our time taking your profile from 0 to 100 😉.
Let’s start with the basics, make sure you have a profile photo. A photo of yourself is said to do better than a logo or anything else. People can relate more when they see a face. So, make sure you’re adding a profile photo to your account!
Stay right where you are because after changing your profile photo you will be updating your “Business Name.” This is important because your business name acts as key words meaning you want to make sure you’re typing the most important words related to what you do. In my case, I specialize in Squarespace Web Design, Branding, and giving tips related to business and marketing. So the most fitting title for “Business Name” in my case is; “Erika | EG Media Co. | Squarespace Website Designer | Branding | Marketing Tips”. Be sure to make it your own, be concise and use key words that your audience will be using.
Next is your username, I simply changed it to my business name so my handle is www.pinterest.com/egmediaco
The “About you” section is also important, you have 160 characters so use them wisely! I went with a more practical description choosing to explain what EG Media Co. was all about.
This step is optional as it won’t apply to everyone, but I decided to do it. Add your location to increase the likelihood of someone finding you in your local area.
Down the list is an option where you can “Claim your Website,” this is gold. If you have a website, you need to be taking advantage of these perks Pinterest so generously offers. Claiming your website allows you to see website analytics which translates into seeing how the pins from your website are doing. You are clearly able to see which pins are doing the best and how many times they were clicked, repinned and so on. With every pin you add from your website your profile photo will appear at the bottom.
Now that we’re done with the profile settings we can move on to Board Basics. Whenever you create a board you want to make sure you’re naming the board appropriately. You also want to make sure you’re adding a short description to the board as well as an image that describes the board. Again, keep in mind that Pinterest is essentially a Search Engine so using key words will overall increase SEO of your Pinterest profile. Be sure to add several different boards to have a variety of quality content for users to find on your profile.
Rich Pins: Rich Pins provide more context about an idea because they show extra information directly on a Pin. As explained by Pinterest, Rich Pins allow you to show a little more than an average pin, keep in mind that in order to enable pins your site must be validated by Pinterest. For Squarespace users: go to Rich Pins Validator and paste the link to one of your blogs. In order to enable Rich Pins throughout your Squarespace website you can simply go to Marketing > Pin It Buttons > Choose the style. For all other web users refer to Pinterest’s instructions on how to enable Rich Pins.
That’s basically it, these 8 simple steps will give you a good start to your Pinterest Profile. Now this doesn’t guarantee a certain number of viewers a month, you still have to put in some work! Create engaging content for your audience that draws your ideal clients and share quality content. Have a schedule for pinning posts because we all know it can take time! There are platforms out there such as Tailwind that allow you to cut down the time you spend repinning posts. I truly hope this quick 8 step guide helped you kick off your Pinterest profile to a great start! Good luck!!